It's Hip to be Square

February 26, 2017

It's Hip to be Square

Have you noticed that we changed the shape of our caramels?

If not, don't worry, I won't take offense. But for those of you who have been fans of my rectangular shaped caramel, you may have noticed that at the very end of 2016 some of the flavours were in a square shape. Well, from now on, all my caramels will be square shaped.

Why? Well, as I grow Tout de Sweet I will eventually need to automate some of the procedures including cutting and wrapping of caramels. And although cutting and wrapping rectangles may not seem like a big deal, they were a bit tricky for some people.

Although some people have said that rectangles were my "signature" shape, I beg to differ. There are competitors (*cough* - no one makes organic caramels, however) who also cut in the rectangle shape.

I've also had people say they think the square piece is bigger or feels like it is more easier to manage in their mouth. No, the piece is not bigger. And sure, whatever you feel is easier to eat is great for me.

You might still find the odd package of rectangle shape on the shelves until the end of April. Grab them while you can if you are a big fan. After that, look forward to the shape cuz you know, it's truly hip to be square.